SEO at Sea Topics

IDENTIFYING SEO WEAKNESSES & IMPROVING

INTRODUCTIONS AND LEARNING OBJECTIVES

TYPES OF SEO AND THEIR IMPACT

Identifying the different types of SEO and how they impact your rankings with search engines.

  1. Technical SEO
  2. On-site SEO
  3. On-page SEO
  4. Off-page SEO
  5. SEO Ranking Factors

Exercise: Identify areas to improve

WHAT YOU NEED IN YOUR SEO TOOLBOX 

  1. Google Webmaster Tools aka Search Console
  2. Bing Webmaster Tools
  3. Site Maps
  4. Google Analytics
  5. SEO Plugins for WordPress
  6. Keyword Research Tools

Exercise: Identify areas to improve

FAST & EASY

  1. Site speed
  2. Mobile and responsive design

Exercise: Identify areas to improve

DON’T MAKE VISITORS LEAVE

  1. Broken links
  2. Custom 404 page
  3. Navigation and Site Layout
  4. What to Include in Your Footer
  5. Sidebar Widgets
  6. Custom & Seasonal Menus

Exercise: Identify areas to improve

IMPROVING YOUR BOUNCE RATE

  1. Identify and Improve Low Click Through Rate (CTR) Posts
  2. Search Intent
  3. Internal Linking
  4. Heat Maps

Exercise: Identify top articles to improve and track

REPORTING

  1. SEO Reports
  2. Google Analytics Reports
  3. Google Search Console
  4. Stat Tracking

Exercise: Develop custom dashboards and reports

THE IMPORTANCE OF A CONTENT STRATEGY

By now you should have heard the term over and over, content is king. It truly is and we will delve into the perfect SEO storm for content from how to pick the right keyword, to the perfect optimized post, to developing an SEO marketing plan, and more.

KEYWORD RESEARCH

  1. Competitive Keyword Research Overview
  2. Identifying Relevant Keywords
  3. Keyword Tracking

Exercise: Identifying and Prioritizing YOUR Keywords

ANATOMY OF A PERFECTLY OPTIMIZED POST

  1. Keyword Research
  2. Latent Semantic Indexing
  3. Optimum Content Length
  4. Header Tags
  5. Adding Links to Your Content
  6. Slugs, Permalinks, and Titles
  7. Internal and Outbound Links
  8. Categories and Tags
  9. Hot Title Words to Convert
  10. Image Optimization
  11. SEO Plugin Info
  12. On-Page SEO Checklist

Exercise: Developing YOUR Article Layout Templates for SEO

HOW TO PERFORM A CONTENT AUDIT

Exercise: Content Audit for YOUR Site

DEVELOPING A CONTENT MARKETING PLAN

  1. Identifying “HOT” Posts
  2. Content and SEO Calendar
  3. Updating existing content
  4. Content Stretching
  5. Staggered Marketing Plan for Each Article & Category

Exercise: Developing a Content Marketing Plan for YOUR Articles